Nickname and Logo Information

On Thursday, November 17, 2022, every school district across New York State received a memo from the New York State Education Department and the Senior Deputy Commissioner of Education. This memo is specific to the school district’s use of Native American logos, mascots, and names. It stated that districts must commit to replacing their Native American name, logo, and/or imagery by the end of the 2022-23 school year. The memo also indicated that there would be forthcoming Regulations which will “clarify the school districts’ obligations.”

Since that time, we have taken a number of steps to respond to the Commissioner’s memo. This page is meant to provide updates to the community on our response to the memo and forthcoming regulations.

Check back regularly for updates to our process.

ATTENTION:  The board is seeking feedback on how the 30 names meet the criteria for the logo/name committee.  Please send you feedback to by September 29, 2023.

Actions to be taken next:

  1. WCSD Board seeks feedback on the 30 names to
  2. WCSD Board and committee will meet on October 3, 2023 to review public feedback
  3. WCSD Board will update the community at the October 10th BOE meeting


Committee Criteria

COLOR SCHEME MATCH: The logo/nickname should complement the school’s colors.

RECOGNIZABLE: The logo/nickname should be easily recognized and scalable ensuring clarity and legibility at different sizes so that it does not lose its visual impact.

UNIQUENESS: The logo/nickname should be distinctive and memorable. It should set the school apart from others. It should not be generic or similar to existing logos and nicknames in the area.

IDENTITY & VALUES: The logo/nickname should convey a positive and inspiring message. Think about what the school stands for and how it wants to be perceived by students, staff, and the wider community.

RELEVANCE: The logo/nickname should be relevant to the school and community.

TIMELESSNESS: The logo/nickname should stand the test of time and remain relevant and timeless for many years to come. Avoid logos/nicknames that will become outdated.

SIMPLICITY: A high quality logo should be simple and easily recognizable. Avoid using overly intricate design/font features that make it difficult to decipher or understand.

MEMORABILITY: The logo/nickname should be memorable and leave a lasting impression on viewers. It should stand out and be easily identifiable among other logos.

VERSATILITY: The logo should be adaptable and work well across various mediums and formats such as digital platforms, print materials, uniforms, and signage.

BALANCE & PROPORTION: The logo’s size and arrangement of different design components should be visually harmonious and pleasing to the eye.